Interbike: It’s All About the People

The internet accomplishes many tasks incredibly well, and it has co-opted many of the roles that Interbike used to serve. Websites like Singletracks now play a massive role in sharing new products with consumers just moments after they’re announced. You don’t have to worry that you’ll miss something, because your social media sites and inbox will be blasted with all the latest and greatest tech.
Doing business and placing orders online has revolutionized bike shop ordering. In fact, most shop buyers I talked to said that every single one of the brands they work with requires orders for product for the upcoming calendar year to be placed before Interbike even takes place.
So what does that leave us with?
Relationships.

Photo courtesy Interbike